What Is Google My Business And Why Is It Important?

A common question among conventional business owners is, Why should I take my business online? Not all traditional businesses are aware of what Google My Business is and how significant it is in today’s cut-throat digital industry. If you’re one of these traditional companies, then you’re missing out on a wider scope of potential clients online. Now, if you’re looking to expand your business and create a stronger customer base, you must start doing business online.

What is Google My Business (GMB)?

Google My Business (GMB) allows you to create a business listing on Google. It ensures you provide the necessary information customers need to visit your site or store, contact your company, or make a purchase.

Google is the most popular search engine worldwide with a stunning search market share of more than 70 percent. Creating a GMB account on Google makes it easy for you to promote your business and provide crucial information to your target market.

Where Does it Appear?

Try searching for a business on Google. For example, search for Future Applications Technologies . The small profile on the right side of the search results is Google My Business (GMB).

It provides online users with your business’ operating information, posts, and customer reviews, among other details. Although most of this information is already on your website, Google My Business (GMB) indexes the content you provide for consistency across Google Mapsand Google Search.

Is Google My Business (GMB)Free?

Yes, Google Business Listing is free. With a Google My Business (GMB)  account, you can connect with customers across the Google platforms. When used correctly, Google My Business (GMB)  can help increase your revenue and provide valuable insights about your client base.

Top Reasons Your Offline Business Must Have an Online Presence

Whether it’s a website, a social media page, an e-commerce platform or a combination of all three, taking your business online offers vast opportunity.

Here are the ultimate reasons you need to establish an online presence now:

• Build stronger relationships with existing and potential customers
• Provide better customer support
• Establish brand authority
• Make it easier for potential customers to reach you
• Market your brand to a wider clientele
• Research competitors and improve business strategies
• Overcome location barriers
• Reduce operation costs

The internet is a critical tool to reach more potential customers and turn them into qualified leads and sales. Leverage this opportunity to optimize your customer experience and satisfaction. It’s time you gain the competitive advantage of taking your offline business online!

Why Do You Need a Google Business Listing?

If you don’t have a Google My Business(GMB) account, you are missing out on the opportunity to generate more traffic and business and differentiate yourself in Google.

With Google Business Listing, you can manage your company’s appearance on Google search results. For instance, it ensures that customers acquire relevant information about your company when they reach your business on Google or search for terms related to your products or services.

Google My Business can help you:

• Get your business on Google’s Local 3-Pack
• Reach and engage with your target market for free
• Establish your authority with a great business profile
• Earn trust from customers
• Increase traffic and sales
• Learn more about your business

According to Net Market share, roughly 80 percent of all searches happen on Google. This means that your target market relies on Google’s first page to find the products and services it needs. That is why creating a Google My Business (GMB) account is so important.

According to Net Market share, roughly 80 percent of all searches happen on Google. This means that your target market relies on Google’s first page to find the products and services it needs. That is why creating a Google My Business (GMB) account is so important.

What Can You Do WithGoogle MyBusiness (GMB)?

Google My Business (GMB) offers brands a simple but effective means to bring in customers through search. With Google My Business (GMB) you can:

• Showcase your products and services through visuals. Provide multiple engaging photos and videos of your offerings to entice the users.
• Update your company profile at any time. Simply download the Google My Business app, and you can now edit your profile on the go.
• Gain customer interest by encouraging them to write reviews. Businesses with positive reviews on their profile can benefit from higher click-through and conversion rates.
• Share your company’s latest offers through texts, photos or videos.With all of this to gain, there is no doubt that Google My Business (GMB)  has the potential to generate high traffic and opportunities for your business.
• Acquire detailed insights on what Google My Business (GMB)  brings to your business. It allows you to track site visits and calls, among others.

How to Drive Customer Engagement on Google with Google My Business (GMB)

Google has laid out a set of guidelines for creating a Google My Business (GMB)  account. Only businesses with a physical location that customers can visit or companies that travel to visit their customers can create a Google My Business (GMB)  account.

In order to maintain high-quality information on Google, make sure you:

• Provide an accurate business address and/or service area
• Enforce consistent branding across all platforms
• Avoid prohibited content and activities
• Describe your core business accurately

Google Business Listing is a valuable and convenient tool that can help you establish your brand authority. Utilize this tool to your advantage — ensure your business information is comprehensive and up-to-date. Your core business information includes:

• Address
• Contact number
• Website address
• Business description
• Name
• Attributes
• Among others
• Category

Leverage Google My Business (GMB) to Promote Your Business and Generate Leads

Google My Business is one of the most powerful ways to boost a business’ online visibility and local search optimization. Take the first step to increase your business’ online presence — create and optimize your Google My Business(GMB) profile now!

Grow your local online visibility with the right SEO strategy.