Google Ads

With over more than 4 billion daily searches, Google is a giant platform full of incredible opportunities for right people to access their right audience. Google advertising ideas are genius yet challenging. It’s well worth only if you have a strong strategy for it.

What are Google ads?

This advertising platform was previously known as Google AdWords is known for PPC ads to connect you to your targeted audience, drive engaging audience, and drive conversions and sales. Almost 60% people buy a product after watching it on Google ad. This platform can do wonders for your thriving businesses.

What are the types of Google Ad campaigns?

You need to choose the best ad campaign out of five Google campaigns that would optimize your website. Let’s discuss them all;

• Firstly, there are search ad campaigns that appear at the top of search engine results pages. This is a great platform to receive almost 4 billion searches per day.
• Secondly, video ad campaigns which appear before, between, or at the end of Youtube videos. A perfectly shot video ad can grab quite an impressive
  group of audience.
• Next are display ad campaign which appear on specific websites, social media platforms, or digital channels which you use choose best for your  business.
• In fourth campaign, app ad campaign where Google helps displaying your app ad on different channels.
• Lastly, shopping ad campaigns which display specified products with their prices on different platforms.

Top 10 Google advertising ideas;

Following Google ad ideas can help you reach your desired goals;

• Look out for users’ intent before introducing a Google ad campaign to understand the purpose of your audience behind the search of this specific keyword.
• Understand objective behind your Google ad campaign before launching it and choose right campaign for it.
• Always track your Google ad campaign in order to find out its outcomes.
• Create the best headline for campaign as it is responsible for catching the attention of users.
• Your landing page that your user sees after clicking on ad must be perfect having right testimonials, optimized images, and shorter forms.
• Google ad should always be specific to catch more engaging eyes on it.
• Optimize Google ads for mobile users and enhance the quality of user experience.
• If your business has international audience, you must introduce multiple languages in your Google ad campaigns.

After covering the whole lengthy procedure, if you draft a Google campaign idea then don’t forget to try it first in order to check the response of your audience. This will become worthwhile once you get on a right path.