Facebook Marketing

If you’re a social media marketer or run an online business, then the art of Facebook marketing is the key to come up trumps. So let’s take you through the maze of Facebook marketing and how does it work.

This term is one for all which includes all different ways to market your business in online markets. It can be done through Facebook ads, business pages, Facebook marketplace, or Facebook groups.

Why should one use Facebook Marketing?

With over 2 billion daily users, 1 billion businesses running already on it, and almost 19% users eager to connect with online businesses on it, Facebook has become a giant platform for all e commerce businesses. It’s a doodle for businesses to pursue customers and ace their businesses.

How to start Facebook Marketing?

You can start Facebook marketing for free. Yes, you read right. To start Facebook marketing, you only need to create a Facebook page or a group on it which is totally free.

First, create a free Facebook page and create content to get some organic audience. After that, you can start paid ads to reach maximum audience.

Types of Facebook Marketing Ads;

Facebook offers multiple kinds of ads which you can opt for your social media campaigns. Let’s play the dominos;

• There are static image ads, the most effective way to drive traffic to your website. You would rather use best quality image in order to grab massive attention.
• Video ads that have most impressive engagement rates of 6.9%. You need to showcase a product and promote customer testimonials in order to deliver a clear message.
• There are image collection ads which showcase your product in e commerce store but this way doesn’t convey much information.
• There are carousal ads to show same products at different angles.  This method is popular in real estate marketing.

The type of ads one chooses reflects their whole social media campaign. It varies from highly engaging video ads to highly bid ad slots to hit maximum targeted audience.

What is the objective of Facebook Marketing?

• First impression is last impression, so use the best content to be displayed on your business ads.
• Show how people use your product in your video ads.
• Keep your valued objectives clear and avoid cluttered graphics.
• Monitor your ads to find out the best mode of Facebook marketing for your business.