What Is Local SEO?

Millions of customers are looking for local businesses every day and approximately 84 percent of prospects require digital capabilities to facilitate brand transactions. Without a robust local business SEO presence, you are missing out on valuable leads, traffic and sales opportunities.

What is local search optimization?

Local SEO is the process of improving the local search visibility of small and medium-sized businesses (SMBs), brick-and-mortar stores and multiple-location businesses within a geographic area.Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.

What are local SEO ranking factors?

Google looks at various local SEO ranking factors to determine your search rankings. These include:

• Quality of local search citations
• Google My Business (GMB) listing
• Name, address and phone number (NAP) consistency in local business citations
• Domain authority
• Click-through rate (CTR) from search results
• Keywords
• User experience (UX)
• Review quality, velocity and diversity

How to do local SEO?

Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:.

• Google My Business optimization
• Local business SEO keyword targeting
• SEO local landing page optimization
• Google local SEO content marketing
• Local search citations
• Online reputation management
• Link building
• On-page SEO

To compete within your service locations, understanding what is local search optimization and how to do local SEO is critical. Begin your local search optimization now and position your brand in front of your ideal audience segments.

Why Local SEO is Vital for Your Business?

In today’s competitive digital landscape, investing in the best local SEO services could mean the difference between a thriving business and a failing establishment. Where do local digital marketing and local SEO services fall in your campaign priorities?A Marketing Sherpa study determined which type of search had the biggest impact on brands’ marketing objectives and found that almost 54 percent of respondents consider local search to have the most positive impact on their digital marketing efforts.

Evidently, digital dominance has made it vital for businesses of all sizes to concentrate their efforts on local SEO optimization. Local SEO for small business and multi-location firms is a critical strategy for acquiring qualified leads and converting them into sales. If you don’t have a local SEO strategy in place, you could be doing more harm to your business than you initially realize.

Still on the fence about investing in local search engine optimization services? You shouldn’t be. These are the benefits of local SEO:

• Credible online reputation
• Higher local SEO ranking
• Enhanced Google Maps visibility
• More targeted website traffic
• Stronger local community outreach
• Increased sales revenue
• Optimized Google My Business listing
• Repeat business from loyal customers
• High-authority local business citations
• More foot traffic
• Reduced advertising costs
• More phone calls and site inquiries from prospective clients
• Increased trustworthiness and market authority
• Multi-channel local digital marketing campaigns

Why Google My Business is a Big Part of Local SEO

Google My Business is a free marketing tool powered by Google that allows marketers to manage how their brand information is presented on Google Search and Google Maps It help you to Expand Your Market Reach and Gain Consumer Trust.

Your Google My Business page shows valuable business details – such as your company’s NAP, hours of operation, website link and customer reviews – to assist potential customers with their online search.

Why should you prioritize Google My Business SEO? Google My Business optimization is a crucial aspect of local SEO marketing. Your Google My Business page serves as one of the local SEO ranking factors, which dictate your online success. By claiming your Google My Business listing, you allow search engines to verify your brand’s existence and authenticity.

Google My Business SEO is one of the surefire ways to help your brand earn credibility and clicks to your website. Take advantage of our Google My Business optimization service and entice more users to visit your online store and physical location.

Here are more reasons you need to include Google My Business optimization in your local SEO marketing efforts:

• Provide accurate business information
• Drive customer engagement
• Build brand recognition
• Boost your online credibility
• Tap into potential revenue
• Gain customer trust
• Post important news and updates
• Manage your reputation
• Drive qualified leads and traffic
• Get targeted exposure

How Local SEO Services Drives Lead Generation

Local SEO Help’s you to Make Your Brand Name More Recognizable.Lead generation serves as the lifeblood of your business. Without a steady stream of qualified leads, your business will struggle to make sales and expand. Local SEO, on the other hand, acts as a funnel that drives prospects into your websites.

Local business SEO services, such as local citations service and Google My Business optimization service, complement your lead generation efforts by increasing your brand awareness and driving organic traffic to your website. The more people in your community can see your website, the higher your chances of acquiring clicks and converting them into potential clients.

Using local SEO marketing services to acquire leads also opens opportunities for:

• Participating in appropriate social networks
• Creating expert content
• Troubleshooting any visibility problems
• Ranking for business-related keywords
• Converting page visitors into leads and sales
• Building your local search citations
• Gathering online reviews
• Penetrating a strategic local market

Local SEO Tips for Lead Generation

Don’t know which local search engine optimization service to employ in boosting your lead generation efforts? Fine-tune your Google local SEO efforts with these local SEO tips from the best local SEO companies:

• Build out city pages
• optimization
• Perform a regular local SEO audit
• Identify geo-specific keywords for content
• Dominate “near me” searches
• Monitor your local SEO ranking
• Create content clusters
• Keep your sitemap up to date
• Optimize your site for mobile
• Know your audience
• Partner with a trusted Google My Business agency
• Fix internal and external broken links
• Create an SEO strategy
• Build a backlink strategy

If all else fails, choosing a top local SEO company to manage your local digital marketing services is a smart move to reach your local audience and gain new leads.

How to Choose the Best Local SEO Company

Are you having a hard time evaluating the local SEO agencies in your area? Finding the right online local SEO company to manage your Google My Business services and other local digital marketing processes takes significant time and careful thinking and planning.

These are the top considerations to help you narrow down your list of the best local SEO companies:

1. Track Record of Success

One of the most important considerations in choosing a local SEO marketing company is its digital presence and track record. Entrust your local SEO campaign to a local SEO agency that not only offers affordable local SEO packages but also maintains a reputation for client success. A top local SEO company ranks high within its service areas and receives verified positive reviews from satisfied clients.

2. Local SEO Pricing

A common mistake among marketers is choosing an SEO service company that offers affordable local SEO without examining the package inclusions and ongoing local SEO pricing. Don’t make the same mistake. Partner with a local SEO agency that offers transparent local SEO pricing and provides price projections as your campaign progresses.

3. Industry Experience

To enjoy the benefits of local SEO, your chosen local SEO service provider must understand your industry requirements, market standards and competition. Reliable local SEO agencies boast years of experience and expertise in dealing with local SEO campaigns for different brands across industries. Our local SEO company works with thousands of businesses with various specialties. Discover what our clients have to say about our service.

4. Local SEO Packages

Reliable local SEO agencies offer a diverse range of local SEO solutions that fit your needs, preferences, limitations and capabilities. Choose a local SEO service provider that analyzes your current market standing and outlines a clear roadmap to achieve your local SEO goals. Besides our local SEO services, we also offer a digital marketing strategy development service to help you better understand where your business is and where it should be.

5. Local Search Optiomization Processes

Working with a Google My Business agency or SEO service company for the first time can wreak havoc on your success if the local digital marketing processes are not carefully laid out. To achieve the best results, be sure to partner with a local search engine optimization company that prioritizes local SEO services based on the degree of importance. Our local SEO firm performs extensive research to determine your local SEO priorities and address your campaign challenges.

What Is Google My Business And Why Is It Important?

A common question among conventional business owners is, Why should I take my business online? Not all traditional businesses are aware of what Google My Business is and how significant it is in today’s cut-throat digital industry. If you’re one of these traditional companies, then you’re missing out on a wider scope of potential clients online. Now, if you’re looking to expand your business and create a stronger customer base, you must start doing business online.

What is Google My Business (GMB)?

Google My Business (GMB) allows you to create a business listing on Google. It ensures you provide the necessary information customers need to visit your site or store, contact your company, or make a purchase.

Google is the most popular search engine worldwide with a stunning search market share of more than 70 percent. Creating a GMB account on Google makes it easy for you to promote your business and provide crucial information to your target market.

Where Does it Appear?

Try searching for a business on Google. For example, search for Future Applications Technologies . The small profile on the right side of the search results is Google My Business (GMB).

It provides online users with your business’ operating information, posts, and customer reviews, among other details. Although most of this information is already on your website, Google My Business (GMB) indexes the content you provide for consistency across Google Mapsand Google Search.

Is Google My Business (GMB)Free?

Yes, Google Business Listing is free. With a Google My Business (GMB)  account, you can connect with customers across the Google platforms. When used correctly, Google My Business (GMB)  can help increase your revenue and provide valuable insights about your client base.

Top Reasons Your Offline Business Must Have an Online Presence

Whether it’s a website, a social media page, an e-commerce platform or a combination of all three, taking your business online offers vast opportunity.

Here are the ultimate reasons you need to establish an online presence now:

• Build stronger relationships with existing and potential customers
• Provide better customer support
• Establish brand authority
• Make it easier for potential customers to reach you
• Market your brand to a wider clientele
• Research competitors and improve business strategies
• Overcome location barriers
• Reduce operation costs

The internet is a critical tool to reach more potential customers and turn them into qualified leads and sales. Leverage this opportunity to optimize your customer experience and satisfaction. It’s time you gain the competitive advantage of taking your offline business online!

Why Do You Need a Google Business Listing?

If you don’t have a Google My Business(GMB) account, you are missing out on the opportunity to generate more traffic and business and differentiate yourself in Google.

With Google Business Listing, you can manage your company’s appearance on Google search results. For instance, it ensures that customers acquire relevant information about your company when they reach your business on Google or search for terms related to your products or services.

Google My Business can help you:

• Get your business on Google’s Local 3-Pack
• Reach and engage with your target market for free
• Establish your authority with a great business profile
• Earn trust from customers
• Increase traffic and sales
• Learn more about your business

According to Net Market share, roughly 80 percent of all searches happen on Google. This means that your target market relies on Google’s first page to find the products and services it needs. That is why creating a Google My Business (GMB) account is so important.

According to Net Market share, roughly 80 percent of all searches happen on Google. This means that your target market relies on Google’s first page to find the products and services it needs. That is why creating a Google My Business (GMB) account is so important.

What Can You Do WithGoogle MyBusiness (GMB)?

Google My Business (GMB) offers brands a simple but effective means to bring in customers through search. With Google My Business (GMB) you can:

• Showcase your products and services through visuals. Provide multiple engaging photos and videos of your offerings to entice the users.
• Update your company profile at any time. Simply download the Google My Business app, and you can now edit your profile on the go.
• Gain customer interest by encouraging them to write reviews. Businesses with positive reviews on their profile can benefit from higher click-through and conversion rates.
• Share your company’s latest offers through texts, photos or videos.With all of this to gain, there is no doubt that Google My Business (GMB)  has the potential to generate high traffic and opportunities for your business.
• Acquire detailed insights on what Google My Business (GMB)  brings to your business. It allows you to track site visits and calls, among others.

How to Drive Customer Engagement on Google with Google My Business (GMB)

Google has laid out a set of guidelines for creating a Google My Business (GMB)  account. Only businesses with a physical location that customers can visit or companies that travel to visit their customers can create a Google My Business (GMB)  account.

In order to maintain high-quality information on Google, make sure you:

• Provide an accurate business address and/or service area
• Enforce consistent branding across all platforms
• Avoid prohibited content and activities
• Describe your core business accurately

Google Business Listing is a valuable and convenient tool that can help you establish your brand authority. Utilize this tool to your advantage — ensure your business information is comprehensive and up-to-date. Your core business information includes:

• Address
• Contact number
• Website address
• Business description
• Name
• Attributes
• Among others
• Category

Leverage Google My Business (GMB) to Promote Your Business and Generate Leads

Google My Business is one of the most powerful ways to boost a business’ online visibility and local search optimization. Take the first step to increase your business’ online presence — create and optimize your Google My Business(GMB) profile now!

Grow your local online visibility with the right SEO strategy.

Facebook Ad Mistakes You Can Avoid

If you’ve spent any amount of your marketing budget on Facebook ad campaigns that don’t get you anything in return, this is the article for you.

Facebook advertising can be a great way to generate leads and conversions, but you have to do it the right way. Unfortunately, there are common Facebook ad mistakes that many marketers make. This leads to Facebook ad campaigns that fall flat, getting lots of impressions without conversions.

In this article, we’re going to cover the most common Facebook advertising mistakes marketers make, plus what you can do to avoid or fix them.

Let’s get started!

Facebook Ad Mistakes You Can Avoid

Facebook has more than 2.5 billion active monthly users. That’s a lot of people to potentially get your ad in front of. But if you’re making these mistakes, your Facebook ad campaigns aren’t going to end well.

Common Facebook Ad Mistakes :-

• Using the wrong advertising objective
• Not using the Facebook pixel
• Using “boost post”
• Using Only interest-based audiences
• Using an audience that’s too big or too small
• Not using videos
• Creating new ads instead of optimizing well performing ones
• Using too much text
• Not using a matching, well optimized landing page
• Not using split tests
• Not getting enough data
• Not checking on your ad

Let’s take a look at some common Facebook advertising mistakes and how you can do things differently for better results.

1. Using the Wrong Objective

Let’s take a look at some common Facebook advertising mistakes and how you can do things differently for better results.

Facebook Ad Campaign Objective :-

• Brand Awareness
• Reach
• Traffic
• Engagement
• App Install
• Videos Views
• Lead Generation
• Message
• Conversation
• Catalog Sales
• Store Traffic

Facebook has 11 Campaign Objectives :-

1. Brand awareness: Increase awareness of your business, brand, or service.
2. Reach: Show your ad to as many people as possible in your target audience.
3. Traffic: Send traffic from Facebook to any URL, such as your website’s landing page, a blog post, app, etc.
4. Engagement: Reach those more likely to engage with your post. Engagement includes likes, comments, and shares but can also include offers claimed from your page
5. App installs: Send people to the store where they can download your business’s app.
6. Video views: Share videos with people on Facebook most likely to watch it.
7. Lead generation: Collect leads. Create ads that collect info from people interested in your product, such as sign-ups for newsletters.
8. Messages: Connect with people on Messenger, Instagram Direct, and WhatsApp. Communicate with potential or existing customers to encourage interest.
9. Conversions: Encourage people to take a specific action on your business’s site, such as having them to add items to a cart, download your app, register for your site, or make a purchase.
10. Catalog sales: Show products from your catalog to generate sales.
11. Store traffic: Promote your brick-and-mortar business locations to people that are nearby.

Take the time to choose the right campaign objective instead of one that might work. If your ads aren’t getting results, your objective is the first thing to check.

2. Nor Using The Facebook Pixels:-

Facebook Pixel is a short snippet of code you can add to your website to track and analyze the behavior and actions of your site visitors. The pixel continuously works to collect valuable data about your audience.

The data that the pixel collects can be used to track events, create custom audiences, retarget users based on their actions, optimize conversion campaigns, create lookalike audiences, and a lot more.

3. Using “Boots Post”:-

If you’ve spent any amount of time on Facebook as a business owner, you’ve seen the “Boost Post” option underneath the posts you make on your business’s Facebook page.

It’s tempting, we know.

Facebook tells you how many 1,000s of people you’re going to be able to reach if you boost your post—why wouldn’t you do it?

While this will show off that post to potential customers, it’s not going to do much else.

Before you’re tempted to click on “Boost Post,” create an advertising account on the platform that will really make a positive difference to your bottom line.

4. Using Only interest-Based Audience:-

Interest-based audiences are a great place to start, but to get the most out of your advertising, you’ll want to test out different types of audiences to find out what works for your particular business.

We recommend trying out interest-based audiences to gather information about what works and what doesn’t so you can put that data to use with custom audiences and lookalike audiences.

5. Using a Too Big or Too Small Audience:-

Another common Facebook ad mistake deals with audience size.

There aren’t any cut-and-dried rules about what size audience you should be targeting. It really depends on your Facebook advertising objective, industry, and budget.

We recommend aiming for an audience size of 500K–2 million. If you have a larger budget, you can target more (2.5 million or so).

Obviously, you’ll need to adjust these numbers for your business. Businesses with a small audience and budget (like a local business) will have a smaller audience size.

Why is audience size so important?

If your Facebook ad audience is too small you’re going to have a hard time spending your advertising budget. Or, your ad is going to show up too often for users, causing them to be annoyed or stop seeing it altogether due to ad fatigue.

If your audience is too big you’re going to be spending a whole lot of money reaching people who aren’t actually qualified.

6. Not Using Videos:-

Everyone loves videos. They’re engaging—yes, even in ads. Videos will keep the attention of users for a lot longer than images. And this gives you a better chance of getting your advertising message through.

Facebook loves video ads, too; they know how they work to keep users on their platform longer.

Bottom line, if you’re not using videos in your Facebook ads, you’re missing out.

The best part about video is that it’s no longer the huge production that it used to be.

Many marketers don’t have access to a professional camera or recording equipment, but it doesn’t matter. Even the camera on your smartphone will work to create a high-quality video you can use in your ads.

There’s also editing software and tutorials that make it super easy to edit your video into something you’re proud of.

When considering creating a video for your Facebook ads, take the time to plan out your story and make it something that you would actually pay attention to. If you’d watch it, other people will, too!

7. Using Too Much Text on Your Ad Images:-

Facebook used to flat out specify that an ad image with more than 20% text was a no-no. If your ad image contained more than 20% text, you’d get an email letting you know that your ad needed to be fixed before it could be approved. These days, Facebook uses categories (Low, OK, Medium, and High) to classify their text-in-images rule.

Unfortunately, with this new application of its text-in-images rule, Facebook isn’t going to decline your ad. No, they’re just going to reduce your ad’s reach. A low text-in-images classification is going to have a normal reach, but reach will start to decrease as your ad has a higher text-to-image ratio.

This is a common Facebook ad mistake that has a simple solution: keep text in your ad images to a minimum. Facebook offers a Text Overlay Tool that will help you make sure that your ad doesn’t have too much text.

8. Using A Landing Page (or Using a Non-Optimized Landing Page):-

This Facebook ad mistake is common across paid advertising platforms.

No matter how much time you’ve taken to create a great ad experience, sales happen on the page you send your ad traffic to. If your landing pages don’t fit with your ad design, you’re going to confuse people.

And confused people don’t buy products or sign up for newsletters from companies that confuse them.

Keep your ads and landing pages coordinated—images, fonts, colors, everything! This helps you create a cohesive message that conveys a level of quality and attention-to-detail that your audience will appreciate.

9. Using Too Much Text on Your Ad Images:-

Many advertisers think that okay results are great… because they don’t split test.Any ad is probably going to get you some positive results, even if it doesn’t have a great ROI. But, don’t make the Facebook ad mistake of just running and running ads without running split tests that will help you optimize them.

You can split-test just about anything, but we recommend split testing your creative and getting your message optimized before moving on to other tests.

Facebook Ad Campaign Split Testing:-

• Colour of key elements
• Images or Video
• Copy
• Call to actions wording
• Element Placement

Here are a few of the things you can do when split testing your creative:

• Colour of key element (does a blue or green call to action button convert button?)
• Image or Video
• Copy
• Call to actions wording (do people respond better to “Signup” or “subscribe”)
• Element Placement (does having the signup form on the right or left of the page work better

10. Not Getting Enough Data:-

This just might be the most potentially damaging Facebook ad mistake marketers make.

There’s this misconception that if you create an ad that’s good it should just start converting and stay converting. Some marketers will start running an ad campaign, not get a sale in a day, and change the ad (or stop running ads altogether because “they don’t work”).

Stop doing that.

If you don’t let your ad run long enough, you don’t know that it’s working. This is where the Facebook pixel comes in handy.

Facebook needs around 50–100 conversions every week in order to optimize its conversions algorithm. If you’re not making enough sales, the campaign won’t perform the way you want.

But how do you get the data you need without spending tons of money on conversion for purchase campaigns?

Hold off on those campaigns until you’ve collected enough data. You can always run other campaigns until you have the budget to get the conversions you need for a conversion to purchase campaign.

11. Not Checking it:-

This Facebook ad mistake is easy to remedy.

Just remember that Facebook ads are not a “set it and forget it” thing. Even if you have a perfectly optimized ad, if you’re not analyzing your ad’s performance and making tweaks, you’re probably not getting the most out of your ad.

No matter what type of campaign you’re running and why, how much you’re spending, or who your target audience is, you need to check in on your ad.

12. Creating New Ads When Your Campaigns Are Working:-

You’ve found the sweet spot. You have a responsive audience, leads are rolling in, you’re getting conversions. Are you really going to create a new ad?

Hopefully, you’d be surprised at how prevalent this Facebook ad mistake is among more experienced advertisers. If you have an ad that’s performing well, take the time to analyze it. Is there anything you can do to further optimize the ad? Is there anything you want to test? It’s much better to analyze, optimize, and test your existing ads that are performing well instead of creating entirely new ads.

It’s not hard to get a good response from your Facebook advertising campaigns. By knowing and understanding the most common Facebook ad mistakes, you can avoid those mistakes and create ads that wow your audience, drive traffic, generate leads, and boost sales.

Why Facebook Optimization is Important for Your Business

Facebook optimization is one of the most integral yet undervalued online advertising solutions in today’s internet-driven world. Without a goal-oriented Facebook marketing tactic, you’re missing out on a massive opportunity to generate qualified leads and traffic to your website. With over 2.6 billion monthly active users, Facebook remains the biggest social networking platform worldwide. This means Facebook audience optimization has a huge potential to attract the right customers and increase your business’ long-term profitability.

Today, almost every individual and organization has a Facebook account. From influencers and celebrities to small businesses and big brands, everyone is leveraging the power of the platform to expand their audience reach and stay connected with key stakeholders. Create a Facebook business page today and gain the numerous advantages offered by this premier social media platform.

The Significance of Facebook Optimization:-

The global trade and investment slowdown have rattled the stock market and the broader economy. Many businesses have shut down while others have enforced cost control measures to stay afloat. Some companies are even wary of spending on digital advertising, considering their limited budget and resources.

Although it is understandable to cut down advertising expenses to continue operations, is it wise to halt your Facebook optimization and other social media marketing strategies for good? Ten years ago, Facebook audience optimization may have seemed insignificant since Facebook mostly served as a social networking platform. Today, however, thanks to its overwhelming adoption across the globe and among different age groups, Facebook has transformed into a viable digital marketing channel

The global trade and investment slowdown have rattled the stock market and the broader economy. Many businesses have shut down while others have enforced cost control measures to stay afloat. Some companies are even wary of spending on digital advertising, considering their limited budget and resources.

Although it is understandable to cut down advertising expenses to continue operations, is it wise to halt your Facebook optimization and other social media marketing strategies for good?Ten years ago, Facebook audience optimization may have seemed insignificant since Facebook mostly served as a social networking platform. Today, however, thanks to its overwhelming adoption across the globe and among different age groups, Facebook has transformed into a viable digital marketing channel

Top Benefits of Creating a Facebook Business Page :-

Companies with a customized Facebook business page can promote their brand offerings in powerful ways. Facebook advertising allows you to:

1. Maintain a strong online presence
2. Share a variety of content (i.e., videos, blog posts, infographics, etc.) to specific
3. Engage with prospects and customers
4. Boost your customer support
5. Increase brand recognition
6. Steer traffic to your website
7. Leverage targeted advertising
8. Track your competitors’ activities
9. Build a community of brand advocates
10. Gather useful, relevant market insights
11. Boost your search engine optimization (SEO)
12. Understand consumer sentiments

Your Facebook business page is designed to provide accessible customer touchpoints. For this reason, your Facebook posts and brand engagement tactics must have an extra layer of value and empathy for your target audience. Jumpstart your Facebook lead generation today with Facebook SEO.

The Basics of Facebook SEO :-

We’ve created an in-depth guide to help you customize your Facebook business page and boost your SEO efforts.

How to Create Facebook Business Page :-

Your Facebook business page is a valuable marketing platform to increase brand awareness and generate sales. Statistics show that more than 80 million small businesses worldwide create Facebook business pages to facilitate online transactions and connect with potential customers.

If you don’t have a Facebook business page, you are losing out on potential leads and sales. Don’t get left behind the competition. Here’s a step-by-step guide on how to create a Facebook business page:-

1. Sign up using your account then register for a Facebook business page.

2.  Fill out your page information. First, pick a unique, professional business name. Under the category field, select up to three classifications that best describe your business. The description field has a 255-character limit, so be sure to include only relevant information and craft content that resonates with your target customers.

3.  Once you’ve created your Facebook business page, the next step is to place your logo and cover photo. Desktop and mobile previews are available on the right side, so you can check its overall appearance.

4.  Include additional business details. Be sure to provide all necessary information to assist page visitors in navigating your Facebook business page.

5.  Add a button to your Facebook page. Depending on your business type, you can select which call-to-action (CTA) button is appropriate for your company. For example, if you’re a restaurant owner that offers meal delivery, you may choose the “Order Food” button, then place your company’s website URL for order placement.

6.  Lastly, invite your Facebook friends to like and follow your Facebook business page. Afterward, you may create your first Facebook post and start marketing your brand.

How to Customize Facebook Business Page:-

Social media brand management does not stop after creating a Facebook business page. The ongoing Facebook optimization processes are more crucial since these will dictate the level of your brand interaction and online success.Let’s get started. Here are tips on how to customize Facebook business page and build your brand authority online:

1. Optimize the key aspects of your Facebook business pageBegin with the top section of your Facebook business page. These include your business logo, cover photo, button and the About Us section.

• Desktop format: 820 px wide by 320 px tall

• Mobile Format:640 px wide by 360 pix tall

• Page banners must be authentic

• Avoid malicious, profane content

• Keep it simple and professional

• Facebook profile picture is 360 x 360 px

• Create a personalized logo that matches your brand

• Choose colors that align with your branding

2.  Ensure your page information supports your business goals. Online users have a short attention span. If they don’t find the information they need on your Facebook business page, chances are they will move to your competition. To ensure your prospects stay on your profile, be sure to provide all the necessary details. These include your:

• Business description

• Contact details

• Service hours

• Website link

• Business category

• Among others

3. Set Milestone

Adding milestones to your Facebook timeline boosts audience engagement. Milestones allow you to highlight your business’ key moments and share important events with your followers. These may be getting recognized by the top review sites in your industry, reaching a specific number of followers or simply hosting an event. All this information helps strengthen your brand credibility.

4. Create and share engine post

Reinforce your branding by sharing informative, useful blog posts, high-quality visuals and engaging videos. The best way to present all your marketing materials to your target audience is to create a content calendar, which includes the links, hashtags,

captions and images that you will publish for each day. In this way, you don’t miss out on any special event or post. Some tips in publishing effective Facebook posts:

• Create unique visuals that align with your branding
• Use infographics to simplify long-form content
• Caption every photo and blog post you share on your page
• Be sure that the uploaded images have Alt Text — this allows search engine spiders to interpret and index your images
• Use relevant hashtags
• Leverage user-generated content (UGC)
• Showcase your team in action
• Pin the most important posts (i.e., announcements, business updates, webinar schedule, etc.)
• Publish at peak hours

5. Maximize backlinks

Facebook optimization is a great way to build quality backlinks to your website. When authority sites link back or share your content, it sends trust signals to Google of your website’s reputation and value.

Connect with industry experts and influencers to build your page authority. More importantly, share comprehensive, unique content to generate quality traffic and boost your Facebook page’s popularity and credibility.

6. Use high-performing keywords on your Facebook page content

Keywords are essential elements of your Facebook SEO. The key to gain optimum results is to use keywords strategically on your Facebook page. Additionally, avoid shady practices, such as keyword stuffing.

Place keywords on your:

• About Us section
• Business description
• Headline
• Captions
• Posts

WE recommedd that you capitalize on keyword research tools, such as SEMR Rush or Ahrefs, to determine high-value keywords on your specific niche market.

7. Customize your messenger automatic responses

Facebook messenger has approximately 1.3 billion users. It is where your prospects and customers are communicating most of the time. Aside from generating high traffic, messenger yields about 80 percent open rates, which is multiple times more effective than email marketing.

By customizing your automatic responses, you can bring in targeted sales within the application. Here are some tips to boost your marketing results using Facebook messenger:

• Engage your followers during an event
• Deliver professional content
• Re-engage potential customers
• Leverage sponsored messages
• Provide speedy customer support

8. Leverage Facebook Stories and Facebook Live

Facebook Stories has more than 300 million active daily users. It is the perfect platform to showcase your unique brand offerings, share the latest company updates or simply publish posts that coincide with special occasions, such as holidays, world events and anniversaries.

The key to using Facebook Stories is to keep customers’ attention with speed. A single Facebook story has a 20-second limit. This means your message must be clear and succinct to capture your target audiences’ attention and effectively convey your message. Some tips to keep in mind:

• Enhance your Facebook stories with sound
• Use high-resolution images and videos
• Include contact details and CTAs
• Keep the message clear and precise
• Avoid unnecessary stickers and industry jargons

Facebook Live is another free feature that you can use to host webinars, keep a pulse on your target market and engage with yor followers.

9. Capitalize on paid advertising

Get your followers to take action by launching targeted ads based on demographics, location and interests. Facebook offers robust analytics, such as click-through rates (CTRs), conversions and sales. You can use these social metrics to optimize your ad copies and position your ads at the right time and platform.

Follow these tips to get the highest possible revenue at the lowest investment:

• Leverage videos and photos
• Create multiple sets of ad copy and run A/B split tests to determine the ad variation that drives the highest conversions
• Consider ad placements carefully
• Focus on mobile-first content
• Optimize your landing pages
• Remarket to those who have previously interacted with your brand

10. Engage with your followers

Staying connected with your followers is always better than under-communicating. You want to ensure your business stays top of mind. You can do this by responding to messages and reviews, acknowledging comments on your posts and encouraging your best customers to leave positive reviews on your Facebook business page.always be professional when engaging with your followers.

Make your message clear and mindful. More importantly, address negative customer feedback privately. In this way, you can resolve any grudge or disappointment and leverage this opportunity to turn your dissatisfied customer into loyal brand advocates.

Another important consideration is to use customer reviews and ratings as social proof. Online reviews are among the best ways to build your trustworthiness.

Pivot Your Facebook SEO strategy and Provide the Most Value to Your Target Customers :-

Facebook is a powerful advertising platform that can take your business to new heights, given the right audience optimization tactics. Do you have the knowledge and capacity to manage your business’ Facebook optimization and other digital marketing needs?

Understanding the intricacy of Facebook features is vital to navigating the complex demands and challenges of Facebook lead generation. Leverage Facebook marketing to your advantage and show off your unique brand personality.

How Much Does It Cost to Advertise on Facebook?

Advertising on Facebook has become one of the most-used strategies in marketing today. With Facebook being the leading platform on social media, it’s easy to see why a business would employ a Facebook ads company and choose to include Facebook advertising in their marketing strategy. But how much does it cost to advertise on Facebook? And is the cost of Facebook ads worth it for your business?

As you scour the internet for answers, you’ll find that the question “how much do Facebook ads cost?” is a loaded one – and the answer can be tricky. A Facebook ads expert can only give you a recommended budget, but not the true cost of running the ads. That is because Facebook ads pricing differs based on a number of factors – and because of the Facebook ad auction feature.

The Basics of Facebook Advertising

Aside from its vast user base, Facebook for Business also has unique proprietary tracking capabilities that make it an ideal platform for social advertising. Let’s take a look at these capabilities as we give a brief introduction to the Facebook Business Suite.

Introduction to Facebook for Business and Ads Manager

The Facebook Business Suite contains important tools that allow any business, Facebook advertising expert, Facebook advertising agency or anyone offering Facebook advertising services to manage their presence or their clients on Facebook and Instagram. It contains tools that allow you to view page activity, manage responses in your inbox and create and schedule posts for your Facebook and Instagram accounts.

Inside the Facebook Business Suite lies an important tool that manages your Facebook ads: the aptly named Facebook Ads Manager. Through the Ads Manager tool, you can:

• Create and manage ads and ad sets
• Create and set up Facebook and Instagram ad campaigns
• Optimize Facebook ads and ad campaigns through better targeting
• A/B test Facebook ad campaigns
• View insights on campaign performance
  
• Manage your Facebook ads budget by minimizing Facebook ads CPC and Facebook ads CPM

Types of Facebook Ads

From inside the Facebook Ads Manager app, you can build different types of ads depending on your campaign objectives. Your choices include:

• Video ads
  
• Video poll
• Image ads
• Carousel
• Instant experience
• Slideshow ads
• Playable ads
• Collections
• Lead ads
• Dynamic ads
• Messenger ads
• Stories ads

How to Access Facebook Ads Manager

To access Facebook Ads Manager, visit the panel on the left side of your computer screen and click on Ad Center. On mobile, tap on the burger menu on the top right section of the Facebook App, tap on “Also from Facebook” and then on “Ads Manager.”

Alternatively, you can also download the Facebook Ads Manager app on the Google Play Store and Apple App Store.

How Much Do Facebook Ads Cost?

Figures for average costs exist online and can be used as a benchmark for Facebook ads pricing. According to WordStream, the average Facebook ads CPC across all industries is $1.72 while the average Facebook ads CPM is $9.8 according to growth marketing consultant Karola Karlson.

But how much are Facebook ads, really? As any Facebook ads expert will tell you, the true cost of Facebook ads may differ from the average cost. It is made more complicated by the fact that Facebook uses an auction system for ad placement. Within the Facebook ad auction system, a Facebook advertising company can place their bids and compete with another Facebook ads company to have their ads shown to their target audience.

But merely placing a bid won’t guarantee ad performance. Facebook also looks at the relevance of your ad to determine the best ad to display on a user’s timeline. Ad relevance here refers to ad quality and estimated action rate, which is the probability of getting the desired outcome when the ad is shown.

Several other factors affect the performance of Facebook ads on its Facebook ad auction system, which also impacts Facebook ads pricing. Make sure you consider these factors when setting your Facebook ads budget:

• Audience
• Industry
• Seasonality
• Ad quality
• Ad placement

How Much Should You Pay for Facebook Ads?

In the previous section, we established an answer to the question “how much are Facebook ads?”. But for many businesses, the question that really matters is “how much should I pay to advertise on Facebook?” which is a matter of determining a budget that works for you.

the best place to start when building your budget is by looking at historical data. Industry benchmarks offer plenty of information to help you establish your budget.But when no data is available, you will have to build your own database from scratch. Run multiple ad campaigns, collect and analyze information and A/B test your ads to give you sufficient data you can use to optimize Facebook ads.

Utilizing industry benchmarks is a good place to get started. Keep in mind that if a company is starting from a blank slate with social advertising, they should be willing to invest several months into traffic and A/B testing to collect the data needed to fuel a successful campaign.

As you focus on building an effective ad strategy, remember that an optimized campaign takes a significant amount of time and investment to build, especially if you’re only starting out.

A/B test your ads and calculate your ROI using a Facebook ad cost calculator. A Facebook ad cost calculator is a tool you can use to estimate the cost of your campaign. A quick Google search for “Facebook ad cost calculator” will generate plenty of results and give you an idea of how much your Facebook ads budget should be. But there’s really no simple answer to how much a business should spend on Facebook ads.

A business should always keep in mind that paid social media campaigns are an investment in learning how your targeted audience reacts to  your business and products .It will take a few months to get a solid understanding of what works. From there, budget allocations are built up towards what is driving the highest return on ad spend (RoAS).

Find the right approach that generates the most returns. A $5,000 campaign that returns $7000 in revenue is way better than spending just $400 with only $200 in returns.

Determine Your Objective, Start Small and Go From There:-

In this blog, we answered questions like “how much do Facebook ads cost?” and “how much does it cost to advertise on Facebook?”. We also briefly talked about Facebook for Business and how the bidding system affects Facebook advertising costs. But the thing to remember is, nothing is constant when it comes to Facebook advertising costs. As for how much you should spend on Facebook ads, Determine your company’s goal for social advertising. If a small, local business wants to give Facebook advertising a try, feel free to start small, ideally $1000 per month. This is enough to run a small campaign and get a taste of how advertising can help overall business objectives.

If a company is interested in diving in to gain data quickly, the cost should be at least $2,500 per month. Already established and looking to scale? Then you already know what your target spend amount should be. Advertising your business on Facebook is one of the best ways to establish your brand as an industry leader. Using Facebook’s ad platform, you don’t have to be a Facebook advertising agency to gain access to a wider audience. Facebook offers special tools you can use to maximize ad placement by optimizing your bidding strategy. But as we learned earlier, setting an optimized budget can be complicated. Without the proper knowledge and expertise, you might end up with an underperforming ad, overspend on your campaign or end up spending way too much with little results. Work with an experienced Facebook ads agency to help you build optimized campaigns.

Future Applications Technologies is a Facebook advertising agency that helps you share the right message to the right people on Facebook. Our Facebook ads agency offers Facebook advertising services geared toward helping you maximize ad placement while minimizing your budget. Our Facebook ads agency uses excellent pricing models that help your business gauge how much to invest in initial ad campaigns to set a benchmark for your bidding strategy. Optimize your ad strategy today with Future Applications Technologies Facebook advertising services.

Today, we have answered the question of how much are Facebook ads and discuss what factors dictate how much Facebook ads cost. We have also taken a quick look at the Facebook for Business Suite and how you can use the feature to set up ads for your business.

How to Market Your Small Business

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1. Start Blogging

Sure, you’re not really in the business of writing (unless you are), and yet, creating a blog for your business is one of the most important steps you could take towards better marketing. Because it gives you a way to show your audience and customers that you know what you’re doing. Setting up a blog and posting high-quality articles on it is the best way to show your future clients that you’re an expert in your field.

Keep your blog content interesting and constant (there is nothing worse for a business than a dead blog on the company’s website). Set up a tone of voice and stick to it, and you’ll be reaping the benefits in no time!

A blog will not only help put your company’s name out there, but it can also increase your organic traffic and Search Engine Optimization(SEO) visibility

2. Create a Website for Your Business

There are few things more annoying for a consumer than looking up a business online and finding out they don’t have a website. A good website is fairly cheap to make, especially if you only need the basics.

It’s also a perfect way to stay in touch with your customers, through blogging for example (more on that later). Your website should have a logo design and all sorts of info about your business, your products, your services, and a way to contact you. This is one of the easiest ways to help your audience learn more about you without breaking the bank.

Keep your blog content interesting and constant (there is nothing worse for a business than a dead blog on the company’s website). Set up a tone of voice and stick to it, and you’ll be reaping the benefits in no time!

A blog will not only help put your company’s name out there, it can also increase your organic traffic and Search Engine Optimization(SEO) visibility

3. Use Email Marketing

Email marketing is one of the easiest and cheapest ways of keeping in touch with your customers on a regular basis and reminding them of your brand.

Starting a weekly or monthly newsletter is quite easy and inexpensive, and you don’t need to pay someone else to do it for you! Simply write your email, and then use a free service such as MailChimp to send your automated messages and marketing emails to your list.

4. Encourage Online Reviews

You should never underestimate the power of word of mouth. And today’s word of mouth couldn’t be better represented than by online reviews.Think about it: if you’re thinking about buying a new bike, wouldn’t you Google “best bikes around me” or something similar first? Then you’d find a bike brand that seems interesting. What’s your next step? Obviously, you’re going to read online reviews to make sure it’s good enough.

This happens with every purchase you could make, especially on the internet. It doesn’t matter if it’s booking a hotel, buying a dress, or making a reservation to try a new restaurant, most people will read online reviews before making their decision. This is why websites like Yelp are so popular today: They provide you with an objective look, not only on the products or services you’re purchasing but also on your future customer experience.

So, as a business owner, make sure to take advantage of this. Encourage your customers to leave reviews, and always answer the reviews when they do. You can also hire a professional reputation management software service to handle your online reputation management.

5. Have a Good Social Media Presence

The main point here is not just to have a social media presence, it’s to have a good social media presence.updating your Facebook status every single day, tweeting something funny, and posting a picture on Instagram every now and then can seem enough, but it definitely isn’t.

You need to have a social media strategy; one that encompasses everything, from the tone you’re using, to your color palette, to your visual branding design. Because everyoneis on social media, including your current and future customers. It’s also the perfect way to create a bond with your audience and develop a more personal relationship with them, which never hurts.